Stories shapedto be remembered.

I am a Dubai-based Communications Specialist, Journalist and Presenter with over eighteen years of experience across journalism, public relations, media relations and strategic communications. Having worked on both sides of the media industry, I bring a strong editorial understanding of what local, regional and international journalists look for, and how media expectations differ across markets.

My career began at Al Jazeera, as an intern and freelance associate producer covering news and developments out of the network's New York bureau at United Nations headquarters, which is where I built a solid foundation in broadcast and multimedia journalism. From there to Forbes in New York, and then to Dubai, where I worked across broadcast, business and financial journalism. Today, I lead international PR and communications strategy for the Dubai Department of Economy and Tourism across twenty markets, combining global media expertise with deep knowledge of the UAE, GCC and Middle East from both a business and cultural perspective.