Joumana Saad


She comes with over 13 years extensive editorial and public relations experience. She specializes in financial news, business and technology writing and has worked and written for a variety of reputable publications and organizations such as Forbes, the Epoch Times, Dubai Eye Radio,, Argaam, CPI Media Group, Dubai Chamber of Commerce and Industry, the UAE Ministry of Economy and Dubai Future Foundation.

Over the last six years, Joumana has built her experience as a bilingual MC, presenter, moderator and media personality. She has hosted a wide variety of programmes, corporate events, seminars, awards ceremonies and celebrity appearance, in addition to live on-air producing and presenting for Forbes’ video network, The Business Breakfast and The Agenda.

She has had the pleasure of meeting and interviewing famous personalities such as Former US President Bill Clinton, Sir Richard Branson, George Soros, American economist Nouriel Roubini, the late investor Jack Bogle, real estate mogul Barbara Corcoran, and American political activist Ralph Nader, Christiane Amanpour, among many others.

A native English speaker, Joumana is also fluent in Arabic and holds a Bachelor’s of Arts in Mass Communications from the University of South Florida. She is available for editorial assignments, marketing projects, press releases, corporate reports, speechwriting, proofreading, copywriting/copyediting, content development, MC/presenting, moderating, media training and other related services.

  • Languages

    Other than English, Arabic (fluency in reading, writing, and speaking), Spanish (fluency in reading, writing and speaking).

  • Broadcast skills

    • on-air reporting/anchoring, producing, blogging (WordPress)
    • video editing (Final cut/non-linear)
    • camera operation
    • logging and transcribing video
    • voicing track
    • lighting and conducting interviews
    • booking guests
    • copywriting (broadcast and print)
  • Other skills

    • Computer formatting
    • Organization skills
  • Programs

    • Microsoft Excel – Word – PowerPoint
    • Publisher
    • WordPress
    • Adobe Photoshop
    • Lexis-Nexis
    • web research
    • Factiva
    • AP Style


Content Strategy & Writing

Content Strategy & Writing

Website content, newsletters, press releases, blogs, articles, social media, speeches, ghost writing, corporate reports, advertising and marketing campaigns, thought-leadership articles, guide articles, tutorials, foreword messages and CVs.

MC, presenting and moderating

MC, presenting and moderating

Hosting a wide variety of corporate, lifestyle and celebrity events in English and Arabic, in addition to moderating panel discussions and on-air/TV presenting.

Editorial Services

Editorial Services

News stories, feature articles, special reports, opinion pieces, blog articles, sub-editing, rewriting, proofreading, benchmarking, research and analysis-based writing, and page layout.

PR Services

PR Services

PR Strategy and Plans, Media Training, Press Conferences, Digital Marketing, Event PR (Management), Brand Strategy, Media Relations, Key Messaging, Media Interviews, Press Releases, Case Studies, Success Stories, Editorials, Account Management, Media Monitoring

For inquiries or to request a quote or rate card, please send an email.

Contact me


(Full time freelance) (March 2013 to present)

Research and develop relevant news stories for broadcast. On the news presenting shift, I will dictate what content goes into each bulletin, and then read, record and package for on-air covering all English language stations (Dubai Eye 103.8, Dubai 92 and Virgin 104.4. On the reporting end, I am responsible for staying on top of the top stories of the day and expanded on them with interviews and features for. In addition, I cover local events, do live reporting and produce special reports for Dubai Eye’s main programmes such as Business Breakfast and Drive Live.

Fashion District
Dubai Tram Background

(project basis)

Periodically write feature articles for the magazine which include original interviews with executives from some of the most established brands in the UAE.

The Epoch Times
Forbes Middle East

Say Yes to the Future
Dubai Chamber 2017 Highlights
Latin America: Dubai’s final frontier

(March 2012 to March 2013) Dubai,UAE

Organizing and writing original articles and features for this monthly business publication. I was also responsible for updating and maintaining the publication’s website as well as social media channels, as well as blogging on timely topics.
In addition, a big part of my role was assisting in organizing and planning corporate events related to the magazine from concept to logistics, to recruiting of speakers, special guests and high-profile attendees. Under the SME Advisor brand, I have helped organize workshops, seminars, conferences and also an awards ceremony.

(April 2009-August 2010) New York, NY, USA

Overseeing and managing Forbes’ video network on a daily basis, assigning stories to multimedia reporters and producers, editing copy for stories, market updates, blog posts in addition to videos. Working with web and magazine reporters by researching, reporting, and producing multimedia stories and special reports . Acting as a liaison with the advertising team on all video related projects. Frequent on-air reporting, producing and video editing (Final Cut). Also responsible for helping with overall traffic strategy for the publication’s Video Network.

Excitement returns to art market
Jeff koons the king of kitsch

(June 2007-March 2009) New York, NY, USA

Managing a variety of tasks including, booking high-profile guests, analysts, economists and CEOs, producing video for special reports via Forbes magazine for, writing anchor copy for market updates, studio interviews, video packages and weekly programs. Field produced and reported on a number of major events including Detroit Auto Show 2008, New York Fashion Week, Toy Fair 2008 and other feature stories. Took over duties of Senior Editor of the Forbes Video Network and managed/supervised all production in her absence. In my role as producer, I was in charge of helping and Forbes magazine writers produce their content into web video.

Links to published work for

Submarines For The Super-Rich
Excitement Returns To Art Market

Hosting & presenting


Joumana Saad

Journalist, PR/Content Specialist and Presenter

For inquiries or to request a quote or rate card, please send a message.