Words, ideas& everything in between
A collection of stories, observations, conversations and perspectives from a career spent asking questions, finding the story and making it matter.
From journalism and business to media, communications, people and places, this is where Joumana shares what catches her attention.
Some stories are assignedOthers find you
For Joumana, writing has always been about more than putting words on a page.
It is about asking better questions, getting beneath the obvious and finding the detail that makes a story worth telling.
The Journal brings together her published work, observations, conversations and perspectives across business, finance, technology, media, communications and life in a constantly changing world.
Some are stories. Some are ideas. Some are simply things worth thinking about.
From the Journal
A space for stories, ideas & perspective
A collection of articles, observations and conversations covering communications, media, business, current affairs and the ideas shaping the world around us.
From industry insights and practical communications thoughts to personal observations and stories worth sharing, this is where I'll document what I'm learning, noticing and thinking about along the way.
New perspectives, whenever there's something worth saying.
Looking for adviceon your nextproject? Let's talk.
Whether it's a story, stage, campaign or communications brief, tell me what you're working on.