ExpertiseWithPurpose
From strategic communications and branded content to editorial storytelling, podcasts and media, Joumana brings together journalism, communications and content expertise to help organisations communicate with clarity and impact.
ExpertiseWith Purpose
From strategic communications and branded content to editorial storytelling, podcasts and media, Joumana brings together journalism, communications and content expertise to help organisations communicate with clarity and impact.
What I Bring
Strategy, storytelling,and a voice that connects
With over eighteen years across journalism, media and strategic communications, Joumana works at the intersection of content, communications and public engagement.
Her experience spans international media, government and business organisations, from editorial and broadcast journalism to corporate communications, international media relations and high-profile content projects.
Built aroundwhat needs to be saidand how it shouldbe heard.
Whether the goal is to shape a brand story, create meaningful content, prepare a spokesperson, or bring a conversation to life, each engagement starts with the audience, the message and the purpose behind it.
Services
From strategic communications and branded content to editorial storytelling, podcasts and media, Joumana brings together journalism, communications and content expertise to help organisations communicate with clarity and impact.
- 01Branded ContentStories that connect brands with people.Branded ContentFrom thought leadership and executive interviews to campaign films and digital content, I develop and present branded content that combines strong storytelling with editorial credibility, giving audiences a reason to pay attention.
- 02Presenting & ModerationThe right voice for the right conversation.Presenting & ModerationFrom event hosting and panel moderation to interviews and on-camera presenting, I bring journalistic preparation, confident delivery and an understanding of how to keep conversations engaging, relevant and moving forward.
- 03EditorialFinding the story that matters.EditorialWith a background spanning international, business and financial journalism, I provide editorial writing, feature development, research and editing that turn complex subjects into clear, credible and engaging stories.
- 04PodcastsConversations people want to stay for.PodcastsFrom podcast hosting and interviewing to editorial development and content direction, I help shape thoughtful conversations that bring out stronger stories, sharper perspectives and more meaningful insights.
- 05Media TrainingPrepare for the questions before they are asked.Media TrainingPractical media training for executives, leaders and spokespeople covering interview preparation, key messaging, difficult questions and on-camera delivery, built around an understanding of what journalists are actually looking for.
- 06PR & Strategic CommunicationsShape the message. Build the reputation.PR & Strategic CommunicationsFrom communications strategy and international media relations to corporate communications, executive messaging and PR, I help organisations communicate clearly across local, regional and global audiences, bringing together newsroom judgement and communications experience.
Looking for adviceon your nextproject? Let's talk.
Whether it's a story, stage, campaign or communications brief, tell me what you're working on.